McDonald's set to sizzle as new Ligue 1 title sponsor

The landscape of French football is on the brink of a rebranding as it bids adieu to its four-year partnership with Uber Eats. Ironically, the league is poised to transition from being associated with the service delivering the goods to the goods themselves.

American brand Uber Eats has been the title sponsor of Ligue 1 for the past four seasons and is not expected to continue beyond the current term. According to reports from our colleagues at Foot Mercato, industry behemoth McDonald's is set to be the next name on the Ligue 1 roster.

Indeed, a verbal agreement appears to have been reached for PSG to play in the Ligue 1 McDonald's starting in the upcoming season. As part of this arrangement, the French Professional Football League (LFP) is set to receive an annual €30 million check. Foot Mercato's information suggests that the official announcement is slated for the coming weeks.

This development marks a significant shift in the league's branding strategy, moving from a delivery service to a globally recognized fast-food icon. The potential partnership with McDonald's not only brings financial benefits but also introduces a new era for Ligue 1, aligning it with a household name recognized worldwide.

The transition from Uber Eats to McDonald's underscores the evolving landscape of football sponsorship, as leagues seek partnerships that resonate with fans on a broader scale. With the pending announcement, fans eagerly anticipate seeing the iconic golden arches emblazoned across stadiums, ushering in a new era of football in France.