New contender in Paris: A rising threat to PSG?

Arnault Family the owner of LVMH group set to team up with Red Bull to take over Paris FC in the second tier of French football.

The Family of LVMH CEO Bernard Arnault is in the process of securing a deal with a well-known energy drink brand Red Bull.

The takeover values the club at around €90m.

As the luxury billionaire expands his involvement in sports, according to the Financial Times, Bernard's family will become the majority shareholders through one of their holding companies alongside Red Bull under a condition that the current president and the majority shareholder of Paris FC Pierre Ferrari will "retain a 30 percent shareholding till 2027, after which he plans to exit."

The Arnault Family will buy a 55 percent stake in the club until they can buy the rest of Ferraci's share as he exits, while Red Bull takes 15 percent currently.

Can the Red Bull group help the Underdog Parisian club to change the power dynamics in the capital?

While promotion to Ligue 1 is now plausible for Paris FC as they are at the top of the standings with 6 wins in 8 of their games, challenging PSG is a very daunting task.

However, you can't neglect the experience that Red Bull brings with the X-Factor Jurgen Klopp who will be the head of footballing operations. It will be interesting to the new chapter of Parisian football.

So what's next for Paris FC?

They'll hope that the takeover happens thoroughly and smoothly without any turbulence as we have seen countless times in the past and wish that this does not affect performance on the pitch. They are at the top of the Ligue 2 standings and will hope for a win against Troyes who they will play as the international break ends.